União x AON x Lola\TBWA

In collaboration with LOLA\TBWA, I lead Always-On (AON) creative development for União Cafés and Adoçados, supporting the O Sabor de cada Pausa campaign featuring Brazilian artist Sandy. My role focuses on creating strategic, retail-driven content that strengthens União’s brand presence and repositions its coffee as the hero of the point-of-sale experience.