Camil Grãos x AON x Lola\TBWA

In collaboration with LOLA\TBWA, I worked on the Camil Grãos account, developing Always-On (AON) content as part of a broader campaign to establish rice and beans as a symbol of Brazilian cultural heritage. Fronted by Brazilian artist Thiaguinho, the campaign celebrated the cultural significance of these national staples through engaging, social-first posts and video content created for the brand’s social media channels.